Listen You Are Funny and Very Goodlooking Soof Cours Im Attrectexd to You
Good web design has various traits, and typography definitely is one of them. It falls under the "usability" and "visuals" category. After all, a website is only as stylish and usable as the typography it uses to display text. Most blogs and other websites use only the default options, which hardly qualify to be called "typography" at all. Elegant websites typically do not use the same tired fonts that you see everywhere.
And if you're asking "Why not just use Arial or Times New Roman?" Well, keep reading. We've got your back.
Play Nicely
Typography is about so much more than the font you choose, or the size at which you display text. Typographic elements in your website need to play nicely together. As Smashing Magazine points out using a different typeface for each of your major elements is a good way to differentiate parts of your site while maintaining consistency.
Your headings, for example, might use a big, bold, see-it-from-across-the-room sans serif font, without any ornamentation. This ensues it's clear and stands out from the rest of the page. Body text, on the other hand, might be better set in a serif typeface, which uses lines attached to the ends of letter shapes to achieve a very different look from sans serif.
Sometimes the best way to decide which typographic styles work best with your site is to seek out some sites you love to visit and have a look at what they do. While you certainly don't want to copy someone else's design sensibility, developing a collection of best practices will help you to decide which components you want to pull together to make your own unique impression on visitors.
Once you decide what general styles you want to use, and which corresponding elements to try, you still need to find some quality typefaces that will make your site stand out from the sea of typographical mediocrity. Unfortunately, many web pages tread in this crowded sea. Try not to be one of them.
Not the Type?
If you're not the type (pun intended) to mess about in the code behind the scenes of your website, there are easier options. Most modern blogging platforms and content management systems provide a reasonable selection of better-than-the-default fonts from which you can choose. WordPress, with its wide variety of free and premium themes, is particularly friendly to the typographical adventurous user.
Sites like Google Web Fonts, integrated into the web advertising giant's Blogger platform, and Adobe's Typekit have free options allowing you to preview and test drive a wide variety of fonts of all styles. You can select one or more fonts you want to use and get a snippet of code to embed in your website. Then, a little bit of light CSS editing and you're ready to go.
While many fonts look beautiful, reading them for an extended period of time can feel like punishment. As with all other aspects of your web design, run your typography choices by regular readers. Consider whether some of your audience are older or may have vision impairments. There is even a font made to assist dyslexic people who read your content. Whether or not your audience needs are that extreme, be aware that each situation has many options.
Whatever path you take to achieve beautiful typography, always remember that web design is not about your aesthetic preference – but rather the experience of your visitors.
Source: http://fatcow.com/blog/?p=1376
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